Monday, January 27, 2020

Effects of Propaganda over Voting Behavior

Effects of Propaganda over Voting Behavior Dissertation Outline Abstract Chapter 1: Introduction The main purpose of this study is understanding the effect of propaganda over voting behaviour of Turkish University students. Thanks to this study we can see possible changes in Turkish Politics in terms of voting behavior. The research question is that how does propaganda affect voting behavior of students who study at Turkish Universities. I will apply experimental research method, because in experimental research we can see any changes effectively than other methods. Chapter 2: Review of the Literature I will look voting behavior and propaganda literature, thus I can measure changes of voting behavior and effects of propaganda over people’s decision. Chapter 3: Theoretical framework In this chapter I will talk about methodology of my study. I will explain every detail of my study in that part. Chapter 4: Results/ Findings In the 4th chapter I will share my results. I will give specific information about students reaction to propaganda and specific effects of these propaganda to voting behavior. Chapter 5: Discussion Conclusion Bibliography Appendix: There will be too much appendix in my study such as questions of tests, manifests of political parties and text of propaganda. Literature of Propaganda and Voting Behavior In this chapter, for understanding effectiveness of propaganda over voting behavior, we will look researches and studies which are related with voting behavior and propaganda. Evaluation of Propaganda French author Jean-Marie Domenach defines propaganda as â€Å"Propaganda is an attempt to influence the opinion and the conduct of a society in such a way that the people adopt a predetermined opinion and conduct.†[1](Domenach,1969: 7). In another article, John H. Burma defines propaganda as† For the purposes of this paper we shall consider propaganda as a systematic, planned attempt by an interested person or group to control the attitudes of persons or groups by means of suggestion, and consequently to control their actions.†[2](Burma,1939: 15). In another definition Garth S. Jovett and Victoria O’Donnel says that â€Å"Propaganda is a form of communication that attempts to achieve a response that furthers the desired intent of the propagandis.†[3] Terence H. Qualter emphasized the necessity of audience adaptation: â€Å"Propaganda, to be effective, must be seen, remembered, understood, and acted upon. . . adapted to particular needs of the situati on and the audience to which it is aimed†[4] (Qualter, 1962) Propaganda actually started to use with the evolvement of organized society. This organized societies required leader or leaders for effective ruling, so leadership has important category in hierarchy of society. This importance of leaderships leads to competition among persons who want to be leader to society. In these competitions propaganda used often such as in ancient Egypt, in North America and Ancient Rome. However, propaganda is used firstly in 1622 by Papa XV as an organized structure. Gregory to publish Catholic Church’s views peacefully. Because, during this time there are religious wars started again, Papa knows that you cannot stop this conflict by using weapon or violent. There also occurred Protestant Reform Act, so Papa wanted to find solution by use peaceful ways to finish the conflict and prevent to growth of Protestant Church. Therefore he created â€Å"Sacra Congregatio de Propaganda Fide†. This organization became official part of Catholic Church; t his organization was responsible from spread Catholic Church views by the way of propaganda. In the 19th century, with the improvement of nation states and occurrence of World War I and World War II provide huge area of usage for propaganda. After the Word War I, many people learned that what is propaganda and how politicians apply the propaganda. With the Great War propaganda completely settled to language literature. In the First World War, Allied Powers and Central Powers used propaganda for providing legitimacy and preparing people to war. According to Terence H. Qualter,† During World War I, propaganda used not only as a noun but also used as adjective and it refers to deception and lie for achieving a goal or act. This usage leads to psychological wars today.†[5] (Qualter H. 1962) During World War I, the United States produces a documentary series which name is â€Å"Why We Fight†. The basic aim of this documentary is preparing and providing high level psychological power among citizens and soldiers. Hovland who is documentary maker, tried to show of legitimacy of war. Domenach describes 4 rules for propaganda such as the rule of simplification and enemy, the rule of exaggeration and distortion, the rule of overall planning, the rule of transmission, the rule of unanimity and contagion. These rules are most important for successful propaganda, because successful propaganda needs good communication techniques. C. BaltacÄ ± and E. Eke support that political parties use propaganda by the way of 5 basic tools such as political campaign, gallup poll, canvass with face to face meeting, mass media and part meetings. C. BaltacÄ ± and E. Eke also advocate that political propagandas which is used by political parties, have important effect over citizens decision. Especially hesitant citizens are more affected than other citizens. Therefore, propaganda reduces uncertainty of voters about political decision. Tobias Ursprung emphasize that propagandas provide free information to voters, but this free information is complex, not includes cause and ef fect relationship, so citizens do not check this information because it requires too much effort and time. Therefore, validity of information is important for effect citizens’ decision ( Tobias Ursprung, 1992). Especially in election time, politicians frequently apply to propaganda, so politicians stack too much information to citizens. Citizens try to pass in brain filter to understand this information, but if the information is too complicated, citizens do not show extra effort for understand that information; because, there are too much information and citizens do not have enough time to justify all information. Therefore, propagandists do not give truth information to citizens every time. Joseph Goebbels who is minister of Reichs Ministry of Public Enlightenment and Propaganda during Nazi Government in 1933, says that â€Å"If you tell a lie big enough and keep it repeating it, people will eventually come to believe it.† There are two basic discussion over propaganda. The first one is education and propaganda relationship. There is too much commentary over this discussion. Terence H. Qualter criticized these commentaries and he created a new interpretation. Terence H. Qualter mentioned that if it is known that material is not truth but teaching the material is still continues with the aim of manipulation, this act called as propaganda. On the other hand if there is thought that this material is absolutely truth, this can be not only education but also be propaganda. Apart from reality, if aim of the act is to manipulate people’s decision and behavior for a specific goal, this situation also called as propaganda. In the standard of education, the important thing is reality and trueness of material. On the other hand in the standard of propaganda, the important thing is aim in the teaching. Another discussion topic in propaganda is deception. Terence H. Qualter advocates that propaganda and dece ption is not same thing. Propagandist of course use falsity terms, especially in pressure times they use falsity words than truth. However, the basic principle of propaganda is not say truth or lie. The basic principle of propaganda is being persuasive. Propagandist use not only falsity but also use truth for manipulate the target group. Therefore, it is biggest thought that propaganda and deception are similar. Basically, there are three conditions of lie like that material must be away from reality, it is know that this situation away from reality, and the main aim must be manipulation. However when these 3 conditions came together, understand to lie is very difficult in practice. Many times people cannot discriminate innocent lie and conscious lie. This uncertain situation occurred important result in World War II. During World War II English Air Force declared that 2.698 German Warcrafts are defeated by English Air Force. However, number of defeated warcraft in German Air Force was 1.733. In that situation English Air Force’s declaration is truth actually, but they did not calculate that some planes could reach to German Air Force Base and could repair in there. In that topic another point is that people must have information as soon as propagandist to understand propaganda (Qualter 1962) Every person cannot have information about everything, so it is difficult to understand that when there is an act, it is a kind of propaganda or not. Voting Behavior In the politics, analyzing voting behavior provides successful results in election for politicians. Therefore, politicians give importance to analyze voting behavior. As a result of these analyses, political parties determine their policies. In the literature, basic study of voting behavior is â€Å"The American Voter†. This study is prepared by Angus Campbell, Philip E. Converse, Warren E. Miller and Donald E. Stokes at Survey Research Center , University of Michigan in 1960.Their main argument is funnel model. According to this model, citizens firstly learn their part ID from their parents and socialization. Citizens become dependents this party psychologically. Citizens’ partisanship shapes the development of citizens’ attitudes, because citizens like their party, they adopt its position. Socialization leads to partisanship and affect people’s voting behavior. Before this study, there was another study which is prepared by Columbia University and this study support that mass media do not directly influence voting behavior, mass media cannot shape people’s decision, it is only supply existence idea. After that study of Michigan University occurred and they supported political party ID . There are some supporters of the theory that the media have limited access to the decision-making process of voters claim four key reasons in â€Å"minimal effects model†. The first is that citizens are not sufficiently interested to take note of the media. The second reason is that conflicting messages cancel one another out. The third reason is that Citizens are selective, and they choose to receive only such information as reinforces their existing preferences. The last reason is that the messages which are absorbed are catalysed through individuals’ own interactions and communication.[6] Ahmet Taner KÄ ±Ãƒâ€¦Ã… ¸lalÄ ± supports that â€Å"there are four determined elements of voting behavior such as; security, dignity request, emotional dependence and religious-political beliefs† (KÄ ±Ãƒâ€¦Ã… ¸lalÄ ±, 1987). In that definition security is related with economy. Ahmet Taner KÄ ±Ãƒâ€¦Ã… ¸lalÄ ± also mentioned that people who have low but stable economic revenue wants stability in economics and also politics. They do not prefer any risky situations, they prefer protect possessed economic value. On the other hand, some group of people who do not see respect in the society, feel lack of confidence against present government, so they prefer alteration and they give alternative parties. Emotional dependence refers to people can feel dependent himself to a leader or a political party, so they vote to this leaders or party even if policies of the political party or leaders are insufficient. Similarly, religion and political view also affect people’s voting decision. People feel dependence to religious and political view (KÄ ±Ãƒâ€¦Ã… ¸lalÄ ±, 1987). According to Lipset and Lazarsfeld, if policy of government is related with interest of a social group, member of this social group became active in election, so participation to the election will increase. There is a pressure in society about political participation, in that society electoral participation also increases. However this situation can change according to relationship between individuals and group. Lipset and Lazasfeld also mentioned that there are some indicators which change side of vote. For example, with the transition from agricultural society to industrial society, aspects of class society become more effective rather than regional effects in voting decision. With the increase of social inequality, people’s participation to politics also increases. With the industrialization, welfare in society increased and people started to compare their welfare with other countries, in that situation if their states stay behind of other countries in terms of welfare, the re started infelicity. Apart from welfare, daily political events also affect citizen’s decision, especially irresolute citizens. For example, with the increase of violence acts in the country, hesitant citizens can vote to alternative parties. (LÄ ±pset and Lazarsfeld 1954:364) According to Rui Antunes , there three basic models of voting behavior such as social, psychosocial and rational choice. In the first model of voting behavior, Harrop and Miller advocate that social groups are more important than individuals in voting behavior. They refuse individualism which is supported by economic and psychological approach. Socialist approach says that people’s approaches and value system are important in voting behavior, so socio-economic status; geography and social groups become important elements in voting behavior. The basic subject of sociologist approach is not voter; their basic focus area is political parties and social groups (Harrop and Miller 1987: 157). The basic principle of groups is foundation of norms and punish to members who do not follow norms of the group. This situation leads to increase of political participation. In the psychological model of voting behavior, important thing is voter’s dependency to the political party like a supporter of a football team. The basic assumption of psychologist approach is that choices of voters based on power of psychological elements, under that psychological power, citizens transform to partisanship. â€Å"Partisanship is acquired through a socialization process, influenced by the values and attitudes of family, colleagues and peers† (Antunes, 2010). Partisanship is a genuine form of social identification in which â€Å"Citizens have an enduring sense of what sorts of people belong to various parties and whether they identify with these social groups† (Green, Palmquist, Schickler, 2002). The last approach over voting behavior is rational choose approach. This approach is firstly used by Antony Downs in his famous book â€Å"An economic theory of democracy†. In that approach self-interests are main focuses. When citizens vote, they consider their self-interest. This approach refuses emotional elements and dependency to a political party or leader, s ocial environment. In that approach, citizens evaluate past events and decisions rationally and they take decision according to result of this evaluation. Voters do not focus promises, they focus realistic results. Therefore, politicians cannot affect those citizens by the way of propaganda. Citizens think only maximization of profit and they give their decision in the light of this idea. (Antunes, 2010) Apart from these basic models there are also resonance model, this model support that persuasion to voters is acceptable, but political campaign work together with voters’ education and idea. New political campaigns merge with other older information, after that situation, voters can impressed or not from propaganda. The most important power among voters’ past information is political party ID. (Iyengar and Simon 2000:158) In voting behavior literature John E. Jackson has important study. His study based on reciprocal influences between part affiliations and part evaluations. He mentioned that† part identifications are highly influenced by people’s evaluations of what policies each party advocates relative to their own preferences and party affiliations have little direct influence on the voting decision except for people who see little or no difference† (Jackson, 1975). With the improvement of technology, internet also becomes important part of people’s life. Internet has led to a significant reduction in the cost of information. The possibility of distributing information at a low cost further increased the number of available sources of information. Thanks to internet, voters can reach the information easily and they can decrease effect of manipulation to minimum. W. Lance Bennet support importance of political image, he says that there are three elements in creating political image. The first element is preparing simple theme or message for voters. The other element is designing the messages more effective and attractive than other candidates. The last element is using all ways to reach voters (Bennet, 2000). Bruce Newman mentioned that for creating an image in voter’s brain, politicians emphasis that candidates personal qualities. There are a lot of factors which create political image. Generally political image of candidate includes honesty, reliability, specialty, and achievement and intelligence terms. All these terms are combined with body language, thus candidates try to change voters’ decision (Newman,1999). Schmitt-Beck and Farrell studied over political campaign and voting behavior and they support that political campaigns may be effective, but level of effectiveness can be changeable, so effect of campaign can change according to condition and situation. References BaltacÄ ±, Cemal Eke, Erdal â€Å"Siyasal Propaganda Araà §larÄ ±nÄ ±n Seà §men DavranÄ ±Ãƒâ€¦Ã… ¸Ãƒâ€žÃ‚ ± ÃÅ"zerindeki Etkisine Yà ¶nelik Seà §men AlgÄ ±sÄ ±: Isparta Ãâ€"rnek OlayÄ ± â€Å",UluslararasÄ ± Alanya Ä °Ãƒâ€¦Ã… ¸letme Fakà ¼ltesi Dergisi, :2012, p115-126 Domenach, J M., â€Å"Politika ve Propaganda†, Çev.Tahsin Yà ¼cel, VarlÄ ±k YayÄ ±nlarÄ ±, Ä °stanbul, 2003. Ursprung, Tobias,† The use and effect of political propaganda in democracies’†, Kiuwer Academic Publishers,1992, p 259-282 Burma, John H., â€Å"The General Theory of Propaganda†,1939,p15-19 Qualter, Terence H,†Propoganda Teorisi ve PropagandanÄ ±n GeliÃ…Å ¸imi† Çev.ÃÅ"nal Oksay,p 255-307 Antues, Rui,† Theoretical models of voting behavior†, Escola Superior de Educaà §Ãƒ £o Instituto Polità ©cnico de Coimbra,2010, p 145-170 Falck, Oliver Gold, Robert Heblich, Stephan,† E-lections: Voting Behavior and the Internet† American Economic Review, 2014, p 2238–2265 Kannan, Harini L.,2009,† Electoral Manipulations, Economic Policies and Voting Behavior in India† Bartels, Larry M., 2008,† The Study of Electoral Behavior† Visser, Max, 1996,† Voting: A Behavioral Analysis†, Behavior and Social Issues, Volume 6, No. 1, p 23-34 AydÄ ±n KÄ ±lÄ ±Ãƒ §, Esra, â€Å"Seà §menlerin Oy Verme DavranÄ ±Ãƒâ€¦Ã… ¸larÄ ±nda Etkili olan Siyasal Faktà ¶rlere Ä °liÃ…Å ¸kin Bir araÃ…Å ¸tÄ ±rma: Ankara Ãâ€"rneÄÅ ¸i† 21.yà ¼zyÄ ±lda Sosyal Bilimler, sayÄ ±:2, p179-222 Karahan, Zeynep, â€Å"Yasal Ä °letiÃ…Å ¸im Yà ¶ntemlerinin Seà §men DavranÄ ±Ãƒâ€¦Ã… ¸Ãƒâ€žÃ‚ ±na Etkisi ve 22 Temmuz 2007 Seà §imleri†, Alotaibi, Nasser N.,2013, Media Effects on Voting Behavior, European Scientific Journal , vol.9, No.20,p 1-11 YÄ ±lmaz, Ayhan , â€Å"Seà §im Dà ¶nemlerinde Oy Verme DavranÄ ±Ãƒâ€¦Ã… ¸Ãƒâ€žÃ‚ ±nÄ ± ArtÄ ±rÄ ±cÄ ±Ãƒâ€žÃ‚ °litiÃ…Å ¸im KampanyalarÄ ±Ã¢â‚¬ ,p 395-420 Jovett, G. S. O’Donnel V., Propaganda Persuasion, 2011, 5th ed.,SAGE Publications Ãâ€"zkan, Abdullah,† Tà ¼rkiye’de Seà §menlerin Oy Verme DavranÄ ±Ãƒâ€¦Ã… ¸Ãƒâ€žÃ‚ ±nÄ ±n Siyasal Ä °letiÃ…Å ¸im Perspektifinden Ä °ncelenmesi† [1] Domenach, La propagande politique, 6th ed.,1969, p.7. [2] Burma, John H.,The General Theory of Propaganda, November 1939, p.15. [3] Jovett, G. S. O’Donnel V., Propaganda Persuasion, 2011, 5th ed.,SAGE Publications, p.1 [4] Jovett, G. S. O’Donnel V., Propaganda Persuasion, 2011, 5th ed.,SAGE Publications, p.6 [5] Qualter H. T., Propaganda Teorisi ve PropagandanÄ ±n GeliÃ…Å ¸imi, p.259, (Orginal work published 2011),Waterloo University [6] Alotaibi, Nasser N., Media Effects on Voting Behavior, European Scientific Journal, 2013 edition vol.9, No.20,p.7

Sunday, January 19, 2020

Safeguarding Children and Young People

1.1 Explain the policies, procedures and practices for safe working with children and young people.The 2nd Joint Chief Inspectors Report defined safeguarding children and young people as the act of taking reasonable measures to ensure that the threats of harm to children & young people’s welfare are diminished by all those who work with children. The document expressed that all agencies involve with the provision of services to children and young people should take appropriate actions to raise and address issues of concerns whilst working to agreed local policies and procedures established by Local Safeguarding Children Board, and in partnership with other local agencies to safeguard a child or young person. (CQC archive (2005)).SAFEGUARDING CHILDRENThe second joint Chief Inspectors’ Report on Arrangements to Safeguard Children. In short all those that work with children & young people have a duty of care to safeguard and promote their wellbeing.Children & Young Peopleà ¢â‚¬â„¢s Safeguarding Guidelines and LegislationsThe Children Act 1989This act was introduced to make child protection a paramount issue whereby parents are responsible for ensuring the safety of their children and local authorities are charged with the duties of identify children at risk of harm and to safeguard and promote their welfare. This act places responsibility on all agencies including those providing services for adult to protect children and young people.The Children Act 2004This act saw the creation of the Local Safeguarding Children’s Board, for local government to enforce children’s safeguarding and to investigate alleged cases of abuse. The Act stipulates that though a service might cater to the needs of adults, its staff has the duty of care to safeguard all the children and young people they come in contact with. The act places a burden  on all agencies that works with children to work collaboratively in raising concerns and addressing allegations o f abuse.The Every Child Matters Green Paper. This guidance was introduced to improve outcomes for children and young people in the following 5 areas as a result of the serious case review into the death of Victoria Climbie Being healthy Staying safe. Enjoying and achieving. Making a positive contribution. Achieving economic well-being.Working Together to Safeguard Children (2010)This act emphasis on the need for individuals and inter-agency to work jointly to safeguard and promote the welfare of children & young people as stipulated by the Children’s Act 2004. The act stresses the importance for practitioners working with children & young people to be aware of their responsibility and be competent in their duties.Safeguarding Disable Children (2009)Due to the vulnerability of disable children as they are dependent on others for their personal care and are perhaps prone to being isolated socially through bullying, the act ensures that there are robust complaints and representa tions measures in place that are accessible to disabled children and their families across all agencies. The act seeks to ensure that all staff working with disable children are adequately trained to safeguard and guarantee the well-being of their service users. (Department for children schools & family (2009) Safeguarding disabled children Practice guidancehttps://www.gov.uk/government/uploads/system/uploads/attachment_data/file/190544/00374-2009DOM-EN.pdf (accessed 22/08/13).The Protection of Children Act 1999This act introduces the concept of pre-employment screening to prevent those who are unsuitable to work with children from being employed through the following checks. verifying identity: verifying the right to work in the United Kingdom (UK). confirming employment history and qualifications. verifying criminal record.Safeguarding Vulnerable Groups Act 2006This act reinforces the need for employers to screen potential employees to ensure that they do not pose a threat to the safety and welfare of children & young people along with vulnerable adults. An essential aspect of this act is that it stipulates employers duty to conduct on going suitability checks instead of one-offs checks to identify those who commit an abuse during their employment.The Children and Young Person Act 2008Though children under the age of 16 are assume to lack capacity to consent, young people 16 and over are able to give consent. This act ensures that children and young people’s voice are heard in relation to all decisions patting to the provision of their services. It certifies transparency in the quality of care given by agencies, the act safeguards the stability of children by ensuring that they are placed in suitable accommodations that promotes their safety and welfare. The act provides supports to young adults leaving care and to ensure that they are not forced out of state funded care facilities before they are ready. (National archive (2013) Children & Young Perso n’s Act 2008 http://webarchive.nationalarchives.gov.uk/20100202100450/dcsf.gov.uk/everychildmatters/publications/childrenyoungpersonsact2008/ (accessed 22/08/13).2.1 Describe the possible signs, symptoms, indicators and behaviours that may cause concern in the context of safeguardingAccording to information published by the NSPCC there are four types of child abuse which are described in the below table (NSPCC (2010) Child Protection Fact Sheet http://www.nspcc.org.uk/inform/trainingandconsultancy/consultancy/helpandadvice/definitions_and_signs_of_child_abuse_pdf_wdf65412.pdf (accessed 22/08/13).Type of Abuse Physical sign Behavioural Indicator PHYSICAL ABUSE Unexplained bruising, marks or injuries on body Bruises which reflect hand marks or fingertips (from slapping or pinching) Cigarette burns Bite marks Broken bones Scalds Fear of parents being approached for explanation Aggressive behaviour or severe temper outbursts Flinching when approached or touched Reluctance to get changed, for example wearing long sleeves in hot weather Depression Withdrawn behaviour Running away from home EMOTIONAL ABUSE A failure to thrive or grow Sudden speech disorders Developmental delay, either in terms of physical or emotional progress Neurotic behaviour, e.g. hair twisting, rocking Being unable to play Fear of making mistakes Self harm Fear of parent being approached regarding their behaviour SEXUAL ABUSE Pain or itching in the genital/anal areas Bruising or bleeding near genital/anal areas Sexually transmitted disease Vaginal discharge or infection Stomach pains Discomfort when walking or sitting down Pregnancy Arrange marriage Sudden or unexplained changes in behaviour, e.g. becoming aggressive or withdrawn Fear of being left with a specific person or group of people Having nightmares Running away from home Sexual knowledge which is beyond their age or development age Sexual drawings or language Bedwetting Saying they have secrets they cannot tell anyone about Self- harm or mutilation, sometimes leading to suicide attempts Eating problems such as overeating or anorexia NEGLECT Constant hunger, sometimes stealing food from others Constantly dirty or ‘smelly’ Loss of weight, or being constantly underweight Inappropriate dress for the conditions Complaining of being tired all the time Not requesting medical assistance and/or failing to attend appointments Having few friends Mentioning their being left alone or unsupervised2.2 Describe the actions to take if a child or young person alleges harm or abuse in line with policies and procedures of own settingIn situations where I am Concerned about a child’s safety I will Take the following actions Listen to the child’s allegation & respect his/her point of view reassure the victim clarify information without over questioning; make a written statement of their allegation or support them with writing it down Explain my duty of care to ensure their safety and if the information shared suggested that they are being abuse I have to share it with the relevant people (only those that needs to know) Explain the safeguarding process  consult with manager immediately Record all relevant steps taken. The below chart is a flow chart for refereeing allegations of abuse to the local safeguarding board2.3 Explain the rights that children, young people and their families have in situations where harm or abuse is suspected or allegedUnder the Children’s Act 1989 and the Human right Act 1998, children and young people have the right to be protected from significant harm. In cases of alleged abuse the initial step should be protecting the children by removing them from the environment where the abuse occurred, and taking actions to investigate the allegation so the perpetrator could be prosecuted. The storing and processing of personal information about children and young people is governed by the Data Protection Act 1998, which states an individual has the right to privacy and for their personal sensitive details to be held confidentially.The European Convention for the Protection of Human Rights and Fundamental Freedoms also declare that children & young people have a right to privacy. The data protection act provides guidelines on the safe processing and sharing of confidential details. An aspect of the data protection act is to seek the consent of the individual for their information to be used, as children & young people under the age of 16 are presumed to lack the capacity to give consent, their advocate will have to consent on their behalf. There are various legislative guidelines and best practice tools promoting joint delivery of service in safeguarding adults, it is inevitable that information recorded by one agency will be shared with other professionals.In such situation the guidelines issued by the data protection act should be adhered to, not only to maintain the rights of the vulnerable child but to also maintain the privacy of the family (siblings parents etc). The protection of children which is public interests out-weighs the family’s right to privacy, and as such information about the family might be shared amongst agencies when investigating allegations of abuse.

Friday, January 10, 2020

P&G Pampers Diapers Market Analysis Essay

Introduction The product I chose is Pampers brand diapers, the largest brand of Procter & Gamble Company. It is an American global and diverse company that provides consumer packaged goods in the areas of beauty and grooming, health and well-being, and household care. According to Rehtmeyer (2010), P & G’s products are sold in more than 180 countries and its goal is to provide products of superior quality and value to improve the lives of world’s customers (p. 5). P & G is in a highly competitive market environment, with global, regional, and local competitors. The company is facing a high threat of competition because consumers have many different options of products from other competitive companies based on the price and brand strength. Therefore, to develop the company’s competitive advantages, P & G is focusing on the innovation of both products and operations with technological advances, and depending on effective sales, advertising, and marketing programs (Rehtmeyer, 20 10, p. 12). In addition, P & G states five strategies to achieve the success of business, products, operations, social responsibility, employees and stakeholders (â€Å"Sustainanility†, 2010, p. 5). The company delights consumers with sustainable innovations of products, improves the environmental operations, develops social responsibility programs, encourages employees to be engaged, and make stakeholders be responsible of shaping the company’s future. Pampers, the largest brand of diapers, which is famous around the world. Consumers are happy and satisfied as they use Pampers diapers, which can keep their kids dry, clean, safe and comfortable during their playing and sleeping time so that parents could be reassured about their children. The company is no longer focusing purely on babies but has expanded into targeting both pregnant women and toddlers (Mortimer, 2005, p.20). Pampers is targeting on pregnant women, infants and babies, and toddlers and preschoolers. For those pregnant women who are about to have babies, they prepare for the stuff of babies and they are interested in choosing high quality and safe diapers with small size; Parents who have already had babies , they are interested in softest, driest, and most sensitive diapers for their infants; Parents of toddlers and preschoolers, they are interested in larger sized comfortable  diapers and also training pants so that they could teach their kids toilet skills. To satisfy customers’ interest and needs, Pampers produce softest, driest, sensitive and most comfortable diapers with different sizes so that parents could select what they want based on the stages their kids in. Pampers also provides training pants for some of toddlers and all of preschoolers in order to assist those children who are in the process of toilet training. Thus, parents are able to select the products that fit their kids based on the absorbency, comfort and soft level. On the other hand, the company is committed to producing â€Å"green† products and invented life-cycle disposable and reusable diapers in order to deal with customers’ concerns, which clearly shows the socially responsible behavior of the company. As Mortimer (2005) illustrated that Pampers tried to develop on the p roducts innovation to address consumers’ environmental concerns (p. 23). Environmental Scan Social There is the increasing birth rate of women between age 25 and 34 in North America. According to Statistics Canada (2009), the most common group for women having children among the age between 25 and 34. Furthermore, there is highest fertility and birth rate of group age 25-29 and 30-34 in the U.S (â€Å"Child Trends Data Bank†, 2013). On the other hand, parents are becoming more conscious of environmental impact, and they are willing to be socially responsible role models for their children and community. Pampers offers people the ability to pursue a greener future. Economic Customers prefer cheaper products because of their old shopping habits and the competition from other companies provide the same products. However, consumers are willing to spend more on quality products. They are looking forward of new products which can satisfy their needs. With the economy improving, consumers have more stable and disposable income of trying innovative products. As Statistic Canada (2009) stated that women are having children later in Canada. For those women who are between 25-34 and have children later, they have more stable jobs and disposable incomes so that they are willing to spend money on good quality products to ensure their babies’ health. Pampers is economically priced and delivers high quality  products. Technological Pampers uses the technology of life-cycle analysis and develop environment-friendly diapers (â€Å"World Resources Institute†, 1994, p. 2). As people are more aware of eco-friendly practices, so the innovation technology of â€Å"greener products† should be advanced constantly. Also, Pampers innovation designed â€Å"Premium Care with Day Max technology† which is driest and thinnest diapers, and provides up to 12 hours dryness with ultimate comfort and protection (â€Å"Gokbulut, n.d., p.1). The company is concentrating on babies’ skin care, so Pampers invented this technology to protect each baby’s precious skin against wetness and make parents reassured about their babies’ skin. Additionally, the company advances their Internet system so that to make consumers convenient purchase online, and Pampers website also provides training education videos of their products. E-marketing is available for Pampers as well. The company cooperates with Epsilon International Company and use email survey with new research methodology as a marketing and communication channel to reach a wider audience and know customers’ needs and preferences. The survey email is created in multiple languages so that gives Pampers the widest possible reach, and instant access to their customer base (P&G Delivers, 2008, p.2). Competitive One of Pampers’ competitors is Huggies. Pampers has 35 % global market share and Huggies has 22 % global market share in 2012 and these two brands are available in over 50 countries around the world (Huggies vs. Pampers, n.d.). They have the same target audiences, pregnant women, infants, toddlers and preschoolers. Both of these two brands are in an average price (Huggies vs. Pampers, n.d.). From the perspective of quality, Huggies diapers have a more artificial and plastic-like feel to the outside, but Pampers diapers have a softer and more fabric-like feel to the outside (Huggies vs. Pampers, n.d.). Huggies is less aware of environmental consciousness. According to Bartenstein (2010), Huggies green washed to promise their products are environmental friendly and good for children, however, one of the product line, called â€Å"Pure and Natural† are made of a large number of artificial materials so that adding a considerable amount of  waste to America‘s landfills (p. 16). With the increasing number of people who are more conscious about eco-friendly, people prefer to choose greener products. Relevant Trends First, more people are concerning about environmental issues today, so eco-friendly diapers will attract more parents. Second, there would be a competitive trend. Huggies is improving their R&D system to create advanced technology on diapers. There is an application developed by Kimberly-Clark Corp. that alerts parents when their babies wet the diapers (Technavio, 2014). Parents would be happy with this application because they could easily know when their babies need new diapers so that they are able to change the diapers in time. Thus, it will propel the growth of the market during the forecast period. Third, women are having more children, but later in life. The average of women giving birth jumped from 27 (in 1996) to 29 (2009), and the first time of fertility rate of Canadian women aged 30-34 surpassed that of women aged 25-29 (Statistics Canada, 2009). Fourth, the economy is advancing. There would be more family have more stable jobs and disposable incomes to support their children. Last, there is a trend of increasing immigrants in Canada. As Ferrer (2013) pointed out that there is a trend of fertility of immigrants to Canada (p. 4). As a result, the market of diapers is growing. Consumer Scan First, the most significant factor that influences customers behavior is quality of products. Every parent wants their babies to use safe and healthy products. Making high quality products sustainability will help Pampers win more support of customers and keep customer loyalty. Second, moms tend to buy household things and they are more engaged of buying products in digital and social media. They could get recommended products from their friends or strangers, like word of mouth through social media channels. Moms tend to shop online and see comments of products from other moms through social media, such as facebook and twitter (Hanna, 2013). Online shopping is more flexible and convenient for moms because they do not have extra time for shopping because of the busy work or taking care of their babies. Third, there are 3 things influences moms of purchasing, the online coupons, communication community, and smartphones (Hanna, 2013). They  like coupons as a reward way of buying products, they want a public communication place to talk with other experienced moms, and they also want smartphones to get coupons, find nearby local deals and scan bar code of products. Those are the factors that influence customers. Conclusion and Recommendations Pampers has successful achieved on its business because it knows what their audiences concern about and evaluate on. Pampers is socially responsible of providing the constant innovation environment-friendly products with technology improvement. However, Pampers should put more investments on developing their R&D system of innovations so that to help babies communicate better with their moms, like diapers tracking application. Also, more moms like using social media to purchase on products and discuss the quality of products with others. Thereby, it is an effective advertising way for Pampers to build public community to let customers have access of talking with others in order to know more about the products. Furthermore, there is a trend that women are having children later, so Pampers should focus on advertising products with a wider range of age of women giving birth and the most important thing is to know the needs of consumers in different age groups. References Bartenstein, K. (2010, November 5). Going green: who’s committed and who’s faking their commitment? Western Connecticut State University. Retrieved from http://library.wcsu.edu/dspace/bitstream/0/532/1/Kim+Thesis+PDF.pdf Child Trends Data Bank. (2013, December). Fertility and birth rates. Child Trends Data Bank. Retrieved from http://www.childtrends.org/?indicators=fertility-and-birth-rates Epsilon International. (2008). Procter & Gamble delivers Pampers email survey with Epsilon International. Ferrer, A. (2013). The fertility of recent immigrants to Canada. Institute for the Study of Labor. IZA DP NO. 7289.Gokbulut, Y. (n.d.). Latest innovation. Retrieved from https://www.pg.com/en_US/downloads/innovation/factsheet_FINAL_Pampers_CEEMEA.pdf Hanna, B. (2013). CPG marketing trends: Pampers engaging moms via digital and social media [Web log post]. Retrieved from http://www.cpgtrends.com/2011/07/pampers-engaging-moms-via-digital-and-social-media/ Huggies vs. Pampers (n.d.). In Diffen. Retrieved from http://www.diffen.com/difference/Huggies_vs_Pampers Mortimer, R. (2005). Absorbing market share. Brand Strategy, (192), 20.Pampers, (2014). Baby care, development, and activities. Pampers. Retrieved from http://www.pampers.ca/home. P & G, Canada. (2010). Sustainability. P&G. Retrieved from http://www.pg.com/en_CA/downloads/PG_canada_sus_summary2010_2011.pdf Rehtmeyer, J. (2010). The Procter & Gamble Company. Educational Investment Fund.Statistics Canada. (2009, January 5). Women having children later. Statistic Canada. Retrieved from http://www41.statcan.gc.ca/2008/20000/ceb20000_000-eng.htm Technavio. (2014, March 5). Pampers or Huggies: Innovations in diaper technology creates fierce competition [Web log post]. Retrieved from http://www.technavio.com/blog/pampers-or-huggies-innovations-in-diaper-technology-creates-fierce-competition World Source s Institute. (1994). The Procter & Gamble Company: A Life-cycle analysis.

Thursday, January 2, 2020

The Contributions Of Plato s The Apology - 1676 Words

Although I have always been aware of the contributions that Plato, Aristotle, Socrates, and others have made to the advancement of philosophy, I was never quite aware of how profound their teachings impacted their fellow citizens as well as modern day society. In seems as though their teachings can be, and have been, applied to every facet of life. For myself, I feel that virtue is something that can be taught and learned from sources such as parents, friends, and the environment. Before attending Introduction to Ethics I thought I had a good grasp on the definition of the word virtue. I knew that it meant doing what was morally right, but what was sometimes missing from my definition and my practice of virtue was the sincerity behind my actions. After reading the teachings of Plato, Aristotle, and Epictetus I have learned that more often than not I teeter towards the â€Å"seeming good† aspect of virtue rather than genuinely practicing a virtue for the sake of my soul and my happiness. In Plato’s The Apology, Socrates states that â€Å"virtue is the utmost importance and should come first to wealth. Being rich and having a position means nothing if you don’t genuinely care for others.† All three philosophers believe that virtue, whether it be in the form of wisdom, truth, courage, or munificence, is good for the soul and can be a link to finding true happiness; I wholeheartedly agree with that theory. For example, when I conce ntrated on â€Å"seeming good† in order to keep upShow MoreRelatedSocrates : The Suicide Of Socrates1405 Words   |  6 PagesThe creation and practice of this method is one of Socrates most enduring contribution to philosophy. 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